Missouri citizens approved legal mobile and retail sports betting wagering, permitting controlled books to take bets next year.

The sports betting ballot measure gone by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.

Seven of the eight states surrounding Missouri enable mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis metro areas with Missouri, respectively.
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Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.

" Missouri has some of the very best sports betting fans worldwide and they appeared big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's expert sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and guarantees we no longer lose valuable tax revenue to our neighboring states. Most notably, the passage of Amendment 2 means a brand-new, dedicated, permanent funding stream for Missouri classrooms."
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Missouri sports betting wagering next actions
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Voter approval indicates as much as 14 mobile sportsbooks could begin accepting bets next year. It is unlikely all 14 offered licenses are used.

DraftKings and FanDuel funded nearly every dollar of the "yes" project and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying fee).
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Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot step, will likely use its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their particular books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will introduce mobile sportsbooks.

The remaining six licenses are reserved for each of the significant teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most popular supporters of the ballot measure.

Together with DraftKings, FanDuel and Caesars, Missouri bettors need to anticipate other prominent nationwide brand names consisting of BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch possibility tiers IF Missouri citizens approve sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Very likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot procedure permits every Missouri gambling establishment to open retail sportsbooks on their respective residential or commercial properties. Most if not all 13 casinos handled by the six casino operators are expected to open in-person wagering options such as sports betting kiosks and potentially committed, full-service sportsbooks.

The six sports betting groups can also open in-person sportsbooks within or surrounding to their respective home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.

The language around the tally measure requires the first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most lucrative time of the sports betting calendar.

Missouri sports betting wagering background

The effective Missouri sports betting campaign comes regardless of millions in funding opposing the procedure from among the state's largest sports betting stakeholders.

Caesars spent countless dollars to defeat the procedure. In a lot of other states that tie online sports betting with a state's brick-and-mortar casinos, an operator is given at least one license per managed property.

In that situation in Missouri, Caesars would be paid for a minimum of three prospective licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property model, business can either open additional in-house books or, more frequently, farm out the license to a competitor that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering manage market share, might potentially have a leg up on their competitors by making the set of untethered licenses. It stays to be seen which two books will make these slots, however the language around the tally measure would seem to prefer the two nationwide market leaders.
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Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were reinforced by tens of millions spent by DraftKings and FanDuel.

A series of television and radio advertisements concentrated on the revenue legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the advocates' ads were misleading and the 10s of millions of predicted dollars raised would have a minimal effect in a state that currently invests billions on education yearly.
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